Since this is a rough and uncertain time for tourism caused by Covid-19, one of the biggest online reservation platforms, Booking.com, has created Recovery guidelines and tips which you can read here.
For its vacation rentals, Direct Booker is creating special offers throughout the year. These exact offers are the most efficient way of boosting up your reservations when you most need them. Through the special offers, you can increase your early bookers, last-minute reservations, as well as encourage guests to make their reservation for a longer period. Booking.com offers different options when it comes to special offers, but depending on the terms which your vacation rental unit has to satisfy for a certain type of promotion. Booking.com promotes those objects which use promo actions in their global campaigns via emails and partner sites. Using this type of strategy, your vacation rental becomes more visible and accessible to potential customers.
Take a look at the special offers we use in Direct Booker to increase the number of your reservations on the Booking.com platform.
Early bookers – First-minute offer
Attract those guests who book their accommodation far ahead of the others. One of the ways how to attract this type of guest is by setting discounted deals for the upcoming period like a next season or a year.
Genius – Loyalty program
An exclusive loyalty program that brings vacation rental owners closer to Booking.com`s most frequent bookers. As a Genius partner, your property will get a special Genius tag with which you will accomplish better visibility and a ranking boost in search results on the Booking.com website. Your property will be displayed to the type of travelers who travel more often, book further in advance and spend more when booking.
Last-minute bookers – Last-minute Deal
One of the most effective ways how to easily fill up empty rooms and attract bookers searching for properties up to seven days in advance or closer to arrival. Setting up options like no address details or no credit card will make bookings through mobile devices more agile and easier.
Mobile rate – Mobile rate
Bookings made through Booking.com mobile application continuously exceed those made on the desktop. This is an ideal option for attracting the fastest-growing segment of bookers. All you have to do is offer a discount of at least 10% for all mobile users.
Country rate/GEO rate – Rates for specific countries
The best way to attract guests from specific countries and tap into new markets. Country rates represent targeted discounts which you can offer to guests from the market of your choice.
Preferred – Preferred partner program
The preferred partner program is an exclusive program that brings greater visibility to the top 30% vacation rental owners. There is a specific set of criteria that must be fulfilled to join. Properties listed within this program get greater visibility in the search results and receive a special “thumbs – up” icon which acts as the Booking.com certificate of approval.
Property Page Score – Page quality ranking
The content of your property page has to tell a story and persuade a potential guest that you are worth staying with. Showcasing the right information you are setting the real expectations for the guests, which in turn brings satisfied guests, exquisite reviews, and new bookings.
Flexible policy – 5 days
Choosing this option helps your bookings grow since the cancellation policy is flexible. It is used in times of uncertainty to give a little push to travelers to book since this option enables free cancellation up to five days before the arrival.