For successful vacation rental, it is not enough to work only during peak season. In the wintertime, when the accommodation is mostly empty, it is a perfect time to prepare everything for the upcoming season to be more successful than the previous one.
We have prepared some tips on how to use this period to get better results in the season.
1. Attend workshops for vacation rental owners.
Workshops can help you learn about new trends and opportunities for more successful rentals. Direct Booker, in collaboration with partners, often organizes workshops for private renters throughout Croatia. Follow the Direct Booker Facebook page to find out when the workshops are on time.
2. Analyze the previous season and try to fix the imperfections.
Guest reviews are very important in this business and no guest should be taken for granted. Therefore, if guests repeatedly complain that internet connection is slow – then it’s time to fix that deficiency to keep your future guests happy.
3. Make an initial sales strategy for next season.
Compare prices from last season: from the beginning and the end. Pay attention to the dynamics of bookings – was your accommodation booked much more before the season started? If so, then that means the prices were too low. On the other hand, if the accommodation was booked late, the reason for this is probably a too high price. Take a look at which sites actually made the bookings and which did not, and try to find out why they didn’t.
4. Decorate the interior.
Use an empty apartment for small or large decorating. Wall colors may need refreshments or a change to a new one. Add new decorations to refresh the interior – pillows, paintings, photos, vases, curtains …
5. Get new, quality photos.
If you haven’t hired a professional photographer by now, or your apartment photos are outdated, then it’s time to do it. Remember that a picture is worth a thousand words and guests book accommodation based on the photos. According to research, professional photos can earn up to 2 times more profit, and an ad with more than 20 photos is 83% more likely to receive inquiries.
6. Spend one night in your own apartment.
It may sound strange, but this way you will experience your apartment from the guest’s perspective. Perhaps the public lighting during the night interferes with a peaceful sleep with the light beams that enter the apartment and you need thicker curtains or shutters. You can see firsthand what your apartment lacks and what should be changed to make your apartment comfortable.
7. Say hello to your old guests.
Keep the contact details of the guests that stayed in the apartment (always paying attention to GDPR regulations!). Send them an email, a postcard, a birthday or holiday greeting card, connect with them via social networks or similar, and let them know about any promotions or special benefits you have. This way the old guest can become a regular guest.